Challenge
With a large roster of clients all with different specifics how do you keep a universal database to maintain brand consistency? Furthermore how do you make this information easily accessible client side?
Solutions / Method
In addition to Pantone numbers and font names, clients will often request logos and graphics in different file formats. This meant the site would also need upload/download capabilities. We decided to develop an easy to use brand management tool with a comprehensive graphical user interface.
Conclusion
With an interface accessible from any computer with web access (Mac or PC), the client brand management system has proven to be an invaluable tool for john st. and their clients.
